What Your Customer Wants - Problem They Face
One liner: How what you offer will make the customer's life better - how you solve what the customer wants.
The Explanatory Paragraph
Your value statement in a longer, written form. You begin your paragraph by telling who you are as a business, what customers you help, what problems they face, and so-on.
The explanatory paragraph is meant to be another "due-diligence" section that interested customers can go to for more information.
How it Works - Work With Me
Mauris porta sem sit amet lacinia fringilla. Donec pharetra tellus non tellus bibendum pulvinar. Suspendisse maximus mauris erat, nec volutpat elit pulvinar sed. Aenean maximus, orci eget tincidunt ornare, eros metus rutrum arcu, porttitor vulputate dui sem in ligula. - Satisfied Client